What SEO actually is.

Search Engine Optimization

SEO is a digital marketing strategy to increase the quality and quantity of traffic to your website. It brings warm leads to whom one can later deliver ads to or even sell products. 

It increases targeted traffic to the website, helps in branding of the site, improves search engine rankings and reduces dependency on PPC.

It is the best way as 70-80% users ignore paid ads and focus on natural results. 75% of users never scroll past the first page of search results. 93% of online experiences begin with a search engine. 

For a better understanding of why SEO is necessary need to know more about SEO, beginning with

WHAT IS SEO?

SEO (Search Engine Optimization) is the tactic to increase the number of visitors to a website by optimising its online visibility on search engine result pages(SERP's). Basically, it is the method of getting traffic from free, organic or natural search results on search engines.

There are different search engines such as Google, Yahoo and Bing which have primary search results. These show the most relevant search engine results to the users. This goes with the quality of traffic, quantity of traffic and organic results. 

HOW DOES SEO WORKS?

Whenever a user searches for the term on a search engine like Google, he or she is presented with the series of websites relevant to his or her search. 

This is because search engine uses advanced crawlers that gather and present the content of every website it finds on the internet.

Creating an index for every website that is compared to the algorithm that Google or any search engine has built for the best SEO practice. Taking the example of some metro cities like Gurgaon, digital marketing agency in Gurgaon are able to do the best SEO for any kind of website.

WHAT FACTORS AFFECT SEO?

There is numerous set of on site and off site factors that every search engine favours while ranking the site.

There are a number of factors that affect the ranking of the site and the best thing is it can be improved by working on it.

Factors that need to be kept in mind are:

* Keywords 

* Domain Authority 

* Relevancy and Context 

* Number of Inbound and Outbound links

* Site Speed

* URL Structure 

* Clean and Responsive Design

* Length of Content

WHY SEO IS IMPORTANT?

SEO has the potential to drive the tons of quality leads to a website for free. It is a very viable marketing outlet that can bring business to more customers.

It is good for business visibility and branding. It provides business credibility. It helps to increase revenue through free organic SEO. With properly implementing SEO, the ranking of the site can be improved. 

It gives the unmatched insight into the customers like how they search, how they browse, the language they use, the technology they use, the times of day when they are more active and so on. This data is very valuable as it helps one to take the best decision and use great strategies.

Moreover, SEO has better ROI than traditional forms of marketing like TV and print ads.

Therefore, it a complete description of 'what SEO actually is'.